Prospecting Without Burnout: Build a 90-Day Client Pipeline
Prospecting fails for two reasons: it’s either random or unsustainably intense. The fix is a rhythm you can keep for 90 days—long enough to see compounding results, short enough to stay focused. Define your lanes (3 maximum). Example: 1) SOI nurture, 2) Local business owners, 3) Expired/withdrawn. Fewer lanes = more depth. Craft your value […]